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2011 was "a challenge" for department stores, game publishers and console manufacturers

was predicted for music and film, and now it is prophesied that revolves around video games, high street retail is dead, long live the digital distribution

The increase in games and social smartphone was the big story of the year - and all can be downloaded from the Web or play online. Moreover, no discussion with retail blockbusters such as FIFA 12, The Elder Scrolls V: Skyrim and Call of Duty: Modern Warfare 3, which reached 1 billion U.S. dollars (638 pounds) of sales in 16 days. So what happens in video games? And can the traditional players to adapt to survive?

for specialty retailers was a year of concern. Online stores like Amazon has taken a lot of business and supermarkets in the musculature also purchase games in large quantities and often sell at a loss. Asda, Sainsbury and Tesco now have more than a quarter of the software market of game they can not compete on price, and consumers cautious about spending, stores are suffering. Thurs recorded a loss before tax of £ 51.5 million in September, which provides drop actions, and HMV stores closed almost 30 years earlier after sales fell by 15%.

specialists tried to increase their income by selling used games, which offer a higher margin new titles. In 2010, won £ 387 m second hand game sales, which leads to Asda and Tesco to enter the action. Dissatisfaction with the loss of income, including game publishers Electronic Arts (EA), presented "is online" to charge to purchasers of second hand titles to access online multiplayer games and other services. Gradually, buy low opportunity securities is less attractive to consumers.

"One of the words used this year to be" difficult, "said Tim Ellis, HMV head of games." But ultimately, it is an appropriate term.

"Apart from suggesting a number of challenges, and ... no one should be under any doubt about the difficult economic situation in the UK has become, but also implies that Upsides there may be potential. At HMV we transform our business to become the much more entertainment brand, which also includes technology increasingly vast between your personal mix. "

HMV What they realize is that the greatest threat has nothing to do with the opposition and everything to do with technology. Games such as home video and music, away from boxed copies in the content distributed digitally. Mobile gaming has exploded with the rise of the iPhone and Android. Publisher Glu Mobile revenue forecasts global smartphone games could be about $ 1 billion this year, ABI Research predicts $ 16 billion in 2016. The titles of Facebook is still popular and social Sims Cityville each attracting over 30 million players per month.

stores are fighting back. "Retailers like the game have found ways to be part of the digital process," said Michael French, editor of MCV source of industry news. "They sell gift cards for online games on Facebook and sale of plush toys based on titles like Angry Birds were launched special cards that allow you to buy the best Xbox Live games as Christmas presents -. And that is good for digital service providers also because it introduced downloadable games for customers who have never tried before. "

retailers are learning from the DVD and CD market digital copies of movies and music are often included on the disks. "GameStop in the United States invests more money in creating an exciting new digital service that will allow PS3 users and their current Xbox games for handheld devices, so they can play wherever you are "said Matt Martin, editor of Gamesindustry. biz. "It's like SlingBox television service, but for games. We start with their rewards card customers, but millions of them. "And if the concept is a success, which could become the UK.

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