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Mobile analytics company Flurry has found that while 71 percent of transactions in mobile games Freemium worth less than $ 10, the average value of an in-app purchasing is $ 14. There are three price levels below $ 10 - $ 9.99, $ 4.99 and 99 ? - and only two percent of purchases worth 99 ?. At the other end of the scale are an astonishing 30 percent of transactions over $ 20 in fact, worth over $ 50.