Friday, October 1, 2010
Interview: Atari GO Goes For Online, Social, Mobile Publishing Strategy
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Where it was once a tangential exploration of a new business model, clear digital strategy has quickly become a must-have for core game publishers who want to keep footing in the modern marketplace. Among traditional games publishers, Atari's been among the most vocal on its online strategy, and today the company makes a further push with the launch of a formal initiative for the online, mobile and social space. Atari Games Online -- Atari GO ...
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