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disappointing results raise the stakes for the Welfare publisher of mobile games

Not a good week for shareholders of Zynga, which is fair to say. At the time of writing, the price from the publisher of social games is $ 3.06, after falling nearly 40% after the company announced its financial results for the second quarter of 2012.

Revenues increased 19.1% year on year to $ 332.5m

, but the company reported a net loss of $ 22.8 million, compared with net income of 1.4 million dollars in Q2 2011. Analysts expected higher revenue, and a small profit, therefore, the punishment of the stock market after the figures were revealed.

Why

financial statements do not meet expectations? The head of Zynga, Mark Pincus, gave three main reasons that analysts call the company.

They were: changes in the algorithms of Facebook viral enjoying new games but penalizes older titles, including many of the cows of the company cash key, delayed the launch of the new Zynga Thurs Facebook The City, and the fact of his game to get something "underperform compared to our initial expectations."

Pincus went on to describe the areas of Zynga feels propel your business forward in time: Facebook in the short term, mobile in the medium term, then the platform long term Zynga

Company

studied both a better relationship with Facebook is obviously the key to growth in the short term, as Zynga keeps pace with changes in the algorithms of social networks, and is that you can continue to dog on top of some rivals renewed accusation such as newest wooga and King.com.

is the medium-term growth of mobile telephony is interesting, however: it can be said of the call and Pincus states how important mobile is strategic Zynga

"We have grown our footprint notebook five times a year to 33 million daily active users [SAD] Zynga to the largest network of mobile games. They also face new challenges in the short term given a sequential decline in reserves, "he said.

On the iPhone, one is: the fifth Zynga Poker, Racing Social Responsibility, Kingdoms of Camelot, and Rage of Bahamut DragonVale. In Android, it's a similar story with Zynga Poker single entry in the top five.

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