Zynga adds 9m mobile users in Q1 as smartphone and tablet bets pay off
reflects the growing importance of mobile and shelves throughout the gaming industry social
end of 2011, Zynga had 12 million monthly active users (MAU) on the phone to their games. Three months later, 9m had been added, bringing to 21 million mobile MAU. And before you ask, no, it was not just buying something out.
The publisher unveiled its mobile social game growth as part of its quarterly financial results, which showed total revenues of $ 321 million for the first quarter of 2012 and a net loss of 85 million dollars - though it included $ 133.9m for "actions based on cost."
CEO Mark Pincus told analysts that the pattern of organic growth was MAU, the acquisition of $ 180 million the company Something developer OMGPOP draw happened to end of March.
Newscrambled mobile games with friends, the dream of dreams PetHouse and heights contributed to the growth of cells, with older titles like Zynga Poker and words with friends.
"We managed to significantly increase the size of our mobile network," said Pincus, according to VentureBeat. "It is very early days on the phone. We focus on making the experience good product, the building of network visits, distribution and market to bring in a reproducible manner. "
mobile is important for world trade Zynga, although in Real Player, is a fraction of the MAU 236m of the company on all platforms.
was also a property that can be quickly purchased by Zynga rivals like Electronic Arts, Dena and GREE. Zynga may be the 900-pound gorilla of Facebook games, but the phone is facing increased competition from every angle -. Not only the world's leading companies, independent developers, but also
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